We collect information about the use of our services by using cookies and other similar technologies. Information is collected about the features of the user’s device and about the activities of the user on the tracked site.
We collect and store information with the help of these technologies also when you visit our customers’ websites. With the help of the service we provide, our customers can analyze the traffic on their websites and apps and target advertising.
A cookie is a small and user specific unnamed text file stored on the user’s web browser. Only the server which uploaded the cookie can read the cookie later and recognize the browser when it visit the same web site again. Cookies do not harm the user´s equipment and cookies cannot identify the user, except if the user has signed in to the services.
Cookies are primarily divided into session cookies and persistent cookies. Session cookies expire once the user closes the web session, persistent cookies remain on the browser for a certain period of time, or until the user removes them. Cookies facilitate the use of websites and enable certain functionalities, such as remembering web sessions, user-specific personification of websites, and easy identification to the service and targeted advertising to the likelihood of interest of the user.
So called first party cookies are placed by the website that is shown in the address bar. Besides this, cookies from third parties such as advertising networks, measurement and tracking service providers, advertising technology vendors and social media services are used.
For us to be able to provide better services, we statistically analyze the number of visitors on the sites, the webpages from which the users have accessed the service, the effectiveness of the advertising, and the technical environment of the visiting browsers. With this information we are able to provide the users more accurate and interesting content such as information, products and offers. We categorize users into target groups based on their browsing behavior, and these target groups are presented with advertisement and content that is in line with their likely interests.
Targeting technologies: Google DoubleClick, Facebook, LinkedIn
Services development, reporting on advertisement and business:
Design of Data-Controlled Marketing: Fonecta Audience Insights
Fonecta complies with the requirements of the Interactive Advertising Bureau (IAB) Europe Transparency and Consent Framework (TCF) in the implementation of the consent management. IAB's TCF is a standard created by the digital advertising industry, which, among other things, standardizes the transmission of consent information to operators in the digital advertising industry.
The user can clear the cookie history from the web browser settings. The identifier that has been installed to the browser and the web behavioral profile based on the identifier will be removed. This action does not prevent new cookies from being saved on the browser.
Many web browsers allow the users to block cookies originating from third parties. In that case, the browser only allows cookies that originate directly from the network service being used. The action is performed through the browser settings (blocks all third party cookies) or through the site (the possibility to define company specific blocking).
We participate in the European Digital Advertising Alliance (EDAA) self-regulatory programme and adhere to the EDAA Principles for Online Behavioural Advertising. If you wish to opt out of interest-based advertising click here: www.youronlinechoices.com
If you want to change your cookies consent settings, click Evästeasetukset.