The use of cookies

We collect information about the use of our services by using cookies and other similar technologies. Information is collected about the features of the user’s device and about the activities of the user on the tracked site.

We collect and store information with the help of these technologies also when you visit our customers’ websites. With the help of the service we provide, our customers can analyze the traffic on their websites and apps and target advertising.

1. What is a cookie?

A cookie is a small and user specific unnamed text file stored on the user’s web browser. Only the server which uploaded the cookie can read the cookie later and recognize the browser when it visit the same web site again. Cookies do not harm the user´s equipment and cookies cannot identify the user, except if the user has signed in to the services.

Cookies are primarily divided into session cookies and persistent cookies. Session cookies expire once the user closes the web session, persistent cookies remain on the browser for a certain period of time, or until the user removes them. Cookies facilitate the use of websites and enable certain functionalities, such as remembering web sessions, user-specific personification of websites, and easy identification to the service and targeted advertising to the likelihood of interest of the user.

So called first party cookies are placed by the website that is shown in the address bar. Besides this, cookies from third parties such as advertising networks, measurement and tracking service providers, advertising technology vendors and social media services are used.

JavaScript code is used to gather information about the visitors of the website. All gathered information is generally available to the website administrator and other software running on the website. In connection with the gathering of information, each visitor receives a personal identifier, which makes it possible to connect consecutive website downloads to the browser of the same user and identify situations where the same website is revisited. The identifier is stored in the cookies on the user’s browser.

2. What do we use cookies for?

With cookies, we gather information about the use of our sites and of the sites of our customers, about the terminal equipment and the web browser of the users visiting the websites. We use cookies to enable the functionality of our services, as well as for analytics and to optimize the user experience, developing and reporting of the services and for targeted marketing on Fonecta’s and Fonecta’s cooperation partners’ websites. Cookies provide an easier use of our services for the users and the presented marketing is more appropriate.

For us to be able to provide better services, we statistically analyze the number of visitors on the sites, the webpages from which the users have accessed the service, the effectiveness of the advertising, and the technical environment of the visiting browsers. With this information we are able to provide the users more accurate and interesting content such as information, products and offers. We categorize users into target groups based on their browsing behavior, and these target groups are presented with advertisement and content that is in line with their likely interests.

Information collected by cookies can be linked to a recognized user who has registered to the Fonecta Account. In this situation information is collected and handled in accordance with Fonecta´s privacy policy.

3. Examples of the cookies used on our websites

Below you can find examples of the cookie types Fonecta use,s how Fonecta and our customers use cookies and how you can influence cookies.

Targeting technologies: Google DoubleClick, Facebook, LinkedIn

Services development, reporting on advertisement and business: 

Design of Data-Controlled Marketing: Fonecta Audience Insights

  • Measure and analyze visitor profiles who visit the websites. Generates a report on visitor profiles that can be used in planning the marketing.
  • You can disable Audience Insights service by clicking the button at the upper corner of this page.

5. The user’s influence

Fonecta complies with the requirements of the Interactive Advertising Bureau (IAB) Europe Transparency and Consent Framework (TCF) in the implementation of the consent management. IAB's TCF is a standard created by the digital advertising industry, which, among other things, standardizes the transmission of consent information to operators in the digital advertising industry.

Clearing cookies

The user can clear the cookie history from the web browser settings. The identifier that has been installed to the browser and the web behavioral profile based on the identifier will be removed. This action does not prevent new cookies from being saved on the browser.


The user can completely block the use of cookies on his web browser. In most browsers the adjustment is made in the browser’s data protection settings. The action prevents all cookies from being saved but might prevent some functionalities of the website.

Many web browsers allow the users to block cookies originating from third parties. In that case, the browser only allows cookies that originate directly from the network service being used. The action is performed through the browser settings (blocks all third party cookies) or through the site (the possibility to define company specific blocking).

We participate in the European Digital Advertising Alliance (EDAA) self-regulatory programme and adhere to the EDAA Principles for Online Behavioural Advertising. If you wish to opt out of interest-based advertising click here:

If you want to change your cookies consent settings, click Evästeasetukset.